Frequently Asked Questions


I see you're a member of ASMP and EP. What are they?

ASMP, the American Society of Media Photographers, if the country's largest trade association of photographers. It was founded in 1944 by the most prominent photojournalists of the time. They defined the Society's main purpose with these words: "To protect and promote the interests of photographers, whose work is primarily for publication." Today, ASMP is a 7,100 strong, diverse group of advertising, corporate and editorial photographers. It's an unequaled resource for information on business practices, educating both photographers and clients alike. ASMP founded Mira, a stock photo agency now under the auspices of Creative Eye, an artists' cooperative.

Editorial Photographers (EP), now known as APA/EP, is a non-profit organization dedicated to the business of editorial photography. They maintain an internet discussion forum on business issues with more than 2900 subscribers participating from over 30 countries around the globe. Via the forum photographers exchange information on business practices, copyright and contract concerns. On EP's web site at http://www.editorialphoto.com, photographers can find useful resources such as sample business forms, publisher contract reviews and more. Their mission is to educate photographers about business issues and in the process to raise the level of business practices in the profession. EP advocates fair contracts from publishers, and promotes the position that both photographers and publishers must seek win/win working relationships for either side to profit and prosper. In the face of the rapidly changing editorial marketplace, EP's goal is to find positive solutions to problems within the industry.


How do you price a job? What's your assignment day rate?

I don't have set day rates. The creative fee depends on several factors, primarily usage, since photos are licensed for specific uses. Also factored in are time, complexity of the shoot, and travel. Generally, the more extensive media exposure a photograph receives, the higher the fee will be for producing it. This way, clients pay for only the usage they need. Fees will reflects my 33 years of corporate and editorial experience.

Take a look at the ASMP article 'Working with an Assignment Photographer.' Lots of other good information at their website too.


How about copyright?

Copyright and ownership of images remains with the photographer unless transferred in writing.


What about digital?

I have been shooting digitally for twelve years now. I use high resolution Canon digital cameras, and have full post production capabilities. I maintain the highest professional workflow standards to produce sharp, clean, colorful digital files that will give you outstanding reproduction in print or electronic form. Images are captured in raw mode and color corrections and retouching are made in 16 bit mode to provide the highest possible quality. Images are delivered digitally via ftp or on CD/DVD in Tiff format.

An excellent summary of best practices for handling digital image files can be found in the Universal Photographic Digital Imaging Guidelines, or UPDIG. The guidelines clarify issues regarding accurate color reproduction, file formats, sharpening, and other issues that affect the digital workflow.


Are you a location or studio photographer?

I'm primarily an on-location photographer for corporations and magazines. I often set up a studio on a client's premises. For shoots that require largescale setups, I rent space.


How about stock?

I have a stock library that includes business and industrial, lifestyle, healthcare, education, and travel destinations including China, Africa, Japan and Europe. Visit the Stock page for more information.


Can I have a few samples to keep for my file?

Sure. I'd by happy to send you a complete promo pack with biography, sample photos and my current newsletter. Just contact me.


Can I talk to one of your previous clients?

Absolutely. I'd be happy to supply you with names, addresses and numbers of recent clients. You may also visit the testimonial page to see what clients say about my services.


I've got to have these pictures on time. Can I count on you?

I pride myself on organization and punctuality. I'm on-time and prepared for assignments.

And I deliver when promised, period. I use Federal Express for next morning deliveries. And before every job I'll fax or email you an estimate/agreement form that lists all the specs of the job, including fee, expense estimate, details of the shoot, etc. When I send you the images, I'll include a delivery memo that contains terms and number of images. I want everything clear before we start, and I'll take as much time as necessary to make sure we both fully understand the agreement. I've been in business for 33 years and pride myself on my work ethic, creativity and professionalism.


Can you recommend designers or other graphic professionals?

Yes, I work with designers, writers, printers and other suppliers that could help with your project. I'd by happy to give you several names.

How about video?

I have full digital video capabilities. I work at a manageable scale for companies and organizations, documenting annual meetings, conferences and programs. I bring all my lighting ability to projects, including lighting executives for interviews for the web. Recent projects include documenting seminars by building contractors at the Ann Arbor Wastewater Treatment Plant, a United Water award program, and University of Michigan Tauber Institute vidco. For samples go to the video reel.


Do I have to be there to direct you on the shoot?

I certainly welcome and encourage your participation on the shoot. I'd prefer you were there, but if that's not possible, I'll simply get all the information I need beforehand and handle the shoot myself. I often work that way for clients scattered across the country and around the world.


ASMP Member Code of Ethics

The ASMP Member Code of Ethics provides professional guidelines for members as they deal with colleagues, subjects and clients. The Code describes the responsibilities of working photographers to their profession as well as to the individuals they work for and with. I suscribe to and follow this code.

Responsibility to Colleagues and the Profession:
1.Maintain a high quality of service and a reputation for honesty and fairness.
2. Oppose censorship and protect the copyrights and moral rights of other creators.
3.Foster fair competition based on professional qualification and merit.
4.Never deliberately exaggerate one’s qualifications, nor misrepresent the authorship of work presented in self-promotion.
5.Never engage in malicious or deliberately inaccurate criticism of the reputation or work of another photographer.
6.Never offer or accept bribes, kickbacks or other improper inducements.
7.Never conspire with others to fix prices, organize in illegal boycotts, or engage in other unfair competitive practices.
8.Donate time for the betterment of the profession and to advise other photographers.


Responsibility to Subjects:
9. Respect the privacy and property rights of one’s subjects.
10.Never use deceit in obtaining model or property releases.


Responsibility to Clients:
11.Conduct oneself in a professional manner and represent a client’s best interests within the limits of one’s professional resonsibilities.
12.Protect a client’s confidential information. Assistants should likewise maintain confidentiality of the photographer’s proprietary information.
13.Accurately represent to clients the existence of model and property releases for photographs.
14.Stipulate a fair and reasonable value for lost or damaged photographs.
15.Use written contracts and delivery memos with a client, stock agency or assignment representative.
16.Give due consideration to the client’s interests before licensing subsequent uses.
17. Do not manipulate images for use in a journalistic context in a manner that can mislead viewers or misrepresent subjects.

All photographs and text © Dwight Cendrowski 
Detroit and Ann Arbor photographer for annual report brochure editorial